The digital revolution has provided everyone with an opportunity to become a designer, photographer or stylist. The internet and social media has helped the fashion industry to grow, especially with the ability to share information through images within instant moments. Therefore images are important for people in fashion industry, because images can help them to engage with their audience.
As a part of this year’s Indonesia Fashion Forward (IFF) programme, British Council, together with Jakarta Fashion Week held Fashion Image Makers; a series of activities focusing on fashion image making and a live collaboration project between IFF designers and three fashion practitioners from UK.
The three practitioners were:
1. Rebekah Roy (Fashion Stylist)
Rebekah is one of London's top fashion stylists, the Fashion Director of Disorder Magazine and UK Fashion Editor of Untitled Magazine. She styles for a variety of clients including Harvey Nichols, Kate Nash, The Feeling, and catwalk shows during London Fashion Week.
2. Darren Black (Fashion Photographer)
Darren is a top fashion photographer with clients like Harvey Nichols & 9London. Darren's photos have been featured in numerous international publications such as Vogue, Elle, Dazed and Confused, GQ Kazakhstan, Papercut, The Independant, Sunday Times Style, and many more.
Sarah May (Set Designer and Art Director)
Sarah is a set designer with an extensive client list which includes editorial, commercial and moving images such as British Vogue, Dazed and Confused, Japanese Vogue, Details, Camper, Paul Smith, Nike, French Connection and American Apparel.
On June 6, Fashion Image Makers Masterclass for general public was held at Femina Building. This event was a chance to learn more about how to create the unique and memorable images for fashion products. That afternoon, workshop participants – fashion designers, fashion practitioners, filmmakers, photographers, journalists, and general public met the speakers and discussed about their presentations on how to create a powerful fashion images.
Following the Image Makers Masterclass, IFF designers and speakers gathered for the first day of the live collaboration project. Rebekah Roy, Darren Black and Sarah May split into three groups with three designers and their production teams.
The first team consisted of Sapto Djojokartiko (Designer), Hakim Satriyo (Photographer), Narya Abhimata (Videographer), and Sarah May (Set Designer/Art Director).
Second team consisted of Billy Tjong (Designer), Darren Black (Photographer), and Rima Mariana (Videographer).
Finally, the last team consisted of Norma Moi (Designer), Rizky Jusuf (Videographer), Adiel Aziz (Producer), and Rebekah Roy (Fashion Stylist).
From June 7 - 9, each team went through brainstorming ideas, creating storyboards, and location scouting. On the following day they worked in groups for production of the fashion films and photography, and as they gathered footages they continued to revise and edit them for a rough draft. These drafts were presented to the other teams, and each participant then provided peer reviews to the work and feedback from the overall project.
The final version of the films and photography will be exhibited at Jakarta Fashion Week from 1 – 7 November 2014 at Senayan City.
Photos British Council
Narya enjoys experimenting with things that are familiar, things that are foreign, preferring subjects that are imperfect, raw and unpolished – feeding his insatiable appetite for strange and unconventional beauty. Narya’s ingenuity are mostly taken from the fragments of his own dreams, pieces of history as well as the sensibility of his Indonesian heritage. With his keen eye and vast imagination, he translates his ideas into engaging, often surreal imagery. To sum up his work in three words : bold, gritty and whimsical.
1. Tell us what do you do?
I’m a visual artist. I mostly do fashion photography and films nowadays.
2. Why do you choose to do what you do?
It was quite a long trip. I started out as a graphic designer, then went on to try my hands on jewellery design which was quite successful, then I tried to be a street artist once — that did not work too well because as an illustrator myself, I prefer drawing on traditional surfaces instead of walls. Then at one moment I told myself I need to pause and think about what I really want to do and also to be able to pay my bills. I have so many interests but one clearly stands out, which is fashion and creating beautiful images. So I went travelling and learning, both locally and overseas, and here I am today, happily home, doing what I know I do best. The journey was quite organic in the most sporadic way possible, but now I am content … though I still do a lot of different things on the side, I can’t help it if I have a very hyperactive mind.
3. Do you have any muse? If yes, who and why?
My muse changes so many times. I could get inspired by different people at the same time, but right now I’m into Banks. I think she’s really awesome, her music and artistry really connects with me on so many levels. I haven’t felt the same way about music for quite a long time. I would totally hang out with her and have late night conversations about absolutely everything … over a bottle of wine, of course.
4. As a creative artist, you can choose your clients. Why did you choose to work with NIKICIO?
It was natural, because when Nina described about the project I instantly connect because we were going to work around this ‘local’ theme which is ‘Kenduri’. I am very proud and quite sensible of my Indonesian heritage so I said yes with absolutely no hesitations. We have been interested to work with each other for quite some time, but all have been only talks and none come to fruition until ‘Kenduri’ came into the picture. It was the perfect project for us.
5. Tell us what’s Kenduri means to you
A celebration of everything, big or small. Life is worth celebrating.
6. What’s next for Narya Abhimata?
I tend to follow my intuition, and I feel like next year is going to be a very important and huge ‘Kenduri’ for me. Fingers crossed.
floræ.anthemoessa explores the tale of the Anthemoessa, the 'Sirenum Scopuli' or the islands of the sirens in ancient Greek mythology. Symbolisms of macabre and death are shown in contrast of beautiful dance sequences with the dancer wearing one of Sapto Djojokartiko's elegant designs, retelling the myth through a different perspective.
Direction, DOP & Editing : Narya Abhimata | Styling : Yoland Handoko | Art Direction : Sarah May | Hair & Make Up : Andre Kusuma | Fashion : Sapto Djojokartiko | Dancer : Kay Tadjoedin | Music : Kosta Trokai
7 Young Indonesian photographers: Hakim Satriyo, Shadtoto Prasetio, Narya Abhimata, Raja Siregar, Advan Matthew, Vicky Tanzil & Hilarius Jason were challenged to translate their distinct aesthetics in black and white.
Stylist : Gusti Aditya Permana | MUA : Priscilla Myrna, Bubah Alfian, Shakila | Models : Vita & Evgeniya